Consumption habits: fruits and vegetables

2021-02-26

The pandemic has had a great effect on the daily life of the population, as a result it has been possible to identify the acceleration of some trends in consumer behavior.

The online sales channel has been strongly promoted in the last year, including the fruits and vegetables category. Retail stores and e-commerce companies have witnessed the increase in their indexes, which go hand in hand with the periods of greatest restriction due to Covid19. An example is the German market, where online shopping grew by 60% in 2020.

Another trend is a greater interest in knowing about the origin of the products and their sustainability. The younger generations are more willing to make changes to their diet motivated by environmental criteria. Social media is the main source of information for these young people interested in adopting a new lifestyle and learning more about a balanced and nutritious diet.

This tendency for healthier products has also accelerated in various markets and different age targets. People choose products that can contribute to the improvement of the immune system of their family members, which has led to a greater purchase of fruits and vegetables. Especially those with higher nutritional and vitamin value. A study carried out in the UK revealed that the main change in eating habits in 40% of those surveyed was the increase in the consumption of fruits and vegetables. Prior to the pandemic, the main effort to improve their health was aimed at reducing the consumption of sugars. In the Spanish market, the import of fruit and vegetables increased by 6% in 2020, which represented a 3.5% increase in volume.

In these times consumers are looking for familiarity, reassurance and security. Due to the restriction measures of the Covid19 people have been in the need to eat more at home, this was an opportunity to share more family time and experiment in the kitchens. Families actively search for recipes and tips on the web to inspire their meals, for which they acquire more fresh and basic products to prepare dishes from scratch. Likewise, consumers demand very good quality products at reasonable prices. Given that the economy of many households has been affected by lockdowns, this trend may continue for some time after the pandemic ends.


It's always the right time for a banana.

In this context, banana consumption worldwide has continued to grow annually. And despite the uncertainty of how the situation will evolve in each country and its effects on trade, it could be expected that the per capita consumption of bananas will continue to increase thanks to its high nutritional value.

The banana is a very versatile fruit, which is delicious to eat as a very satisfying snack, as well as part of a wide variety of preparations for salt dishes, desserts and drinks. It's the complete package: sweetness, pleasant texture, rich in potassium, vitamins and fibers. And to round it off, it is an affordable fruit accessible all year round. That is why we say that it is always the right time to enjoy a banana. Even more so if it comes from the tropics, with the freshness and flavor of your Favorita banana grown with environmental and social responsibility.

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