HEALTHY EATING, A TREND IN THE ASIAN MARKET

From November 18 to 20, a virtual edition of Asia Fruit Logistica will take place, one of the most important fairs in the fruit and vegetable sector. Favorita bananas will be participating at this meeting.

The Asian market is of great importance in the world fruit trade, and it is the region that has shown the highest growth in the last decade. A relevant player is China; this country is the second largest importer of fresh fruit in the world. For the Ecuadorian banana sector, the Asian market represents 8% of its exports. Its main destinations: China, Korea, Japan.

According to information recently shared in a webinar organized by Asia Fruit Logistica and Fruitnet, in 2019, China imported 5.8 million tons of fruit, of which 1.8 million were bananas. Between the Philippines and Ecuador, about 50% of this fruit is supplied. Although in 2020 the logistical difficulties caused by the pandemic generated a rebound in the consumption of local products, this market maintains a high appreciation for imported premium fruits.

At the level of consumer habits in the Chinese market, experts indicated that the pandemic accelerated the growth of trends that were already emerging. Among these there is a greater interest in consuming healthy products, which contribute to having a greater vitality and quality of life. In this regard, the purchasing process has become more rational, and the attributes of the product and its quality are important factors.

At Favorita we are proud to supply the Asian market with a fruit that meets the needs of families due to its great contribution to health and accessibility. The banana stands out for being a significant source of energy, vitamins and for its contribution to cardiovascular and digestive health. In addition, our bananas are grown under high quality standards and sustainable practices. Favorita bananas carry within them the responsible work of thousands of women and men committed to sharing the best that the Ecuadorian land has to offer with the rest of the world.

We are focused on continuing to grow and one of our objectives is to further strengthen our presence in the Asian continent. We have a great capacity to satisfy the specific needs of each client and we offer the flexibility of customized packaging. We care about building solid business relationships, founded on trust, transparency and good customer service. If you will participate in Asia Fruit Logistica this year, we invite you to meet us and learn more about our bananas, services and good agricultural practices.